The festival focuses mainly on promoting and projecting indigenous content to the global audience.
AFRIFF announced the 12th edition will be held from November 5th to November 11th, 2023.
AFRIFF founder Chioma Ude emphasized promoting global indigenous content with ‘Indigenous to Global 2.0’ theme at a Lagos briefing.
“Up to this point, the platform has generated 1,000 high-quality films for the festival.”
“This edition offers vital learning in filmmaking, makeup, and design.”
“”To successfully market our indigenous content on a global scale, it is imperative that we familiarize ourselves with international policies and laws,” she emphasized.
“Regarding the previous edition, Consul General Will Stevens expressed gratitude for the incredible festival and looks forward to this year’s event.”
“This is about showcasing Nigeria to the world; it’s Nigeria’s time to shine, just like America did.”
“It has been amazing supporting AFRIFF for 9 years now in a row and we are grateful for the partnership.”
Governor Sanwo-Olu expressed Lagos’ eagerness to partner with AFRIFF for a successful festival.
Sanwo-Olu stated AFRIFF’s 12th edition as the biggest and most aligned with the state’s economic agenda.
We are excited to be part of this; we firmly believe that by sharing our stories, we can foster better understanding and a greater sense of belonging.
“As government, we commit our resources and time to whatever that has to put the state and nation’s creative industry on the global stage.
“This is the time to work collaboratively to project our indigenous content for global acceptance.
“It’s the creative industry, boundless and capable of compensating for our shortcomings,” he said.
Busola Tejumola, Executive Head of Content West Africa Channels at MultiChoice Nigeria, mentioned how they’ve promoted indigenous content. She noted that in their 20-year journey, they’ve expanded from one channel to seven.
Tejumola noted that three out of the seven channels exhibit local content in Yoruba, Igbo and Hausa languages.
“We run the MultiChoice Talent Factory in collaboration with Pan Atlantic University. It trains budding artists, producing skilled filmmakers adept at telling authentic African stories.”
“In addition, we acknowledge and honor excellence through the Africa Magic Viewers Choice Awards (AMVCA),” she stated.
Femi Adebayo, a Nigerian filmmaker, said, “As a custodian and promoter of our culture, all my films are indigenous and has got global attention, we can only do our future better when we promote our local content more. We need this to take over the global film market.”
Movie director Charles Novia emphasized the limitless potential of the film industry and encouraged Africans to embrace their indigenous content.