Nigerian Hip Hop sensation ODUMODUBLVCK recently released his highly anticipated Mixtape ‘Eziokwu’.
ODUMODOBLVCK’s “PICANTO” propelled him to mainstream success, injecting excitement and complexity into Nigerian Hip Hop with his genre-blending style.
In an interview with Apple Music Africa Now Radio with Nandi Madiba, ODUMODUBLVCK talks about his latest Mixtape ‘Eziokwu’. According to the rapper, he wanted to make a project that’s unprecedented in the history of African music.
“In as much as it’s a hip-hop album, it has a lot of Afrobeats elements to it, afro-fusion elements, it even has Ghanaian highlife.I aim to pioneer a project in African music that’s never been done before. By integrating elements like this, this, this, and that, the sound sustains a cohesive and unified feel.
ODUMODUBLVCK blends indigenous music with various Hip Hop styles, showcasing it in his mixtape. He aims to highlight his culture, reflected in his use of street lingo.
I didn’t want anybody second-guessing, even down to the lingo – deep-rooted Nigerian street lingo – that when you listen… let’s say Drake listens and he loves it, any Nigerian he sees he’ll be like ‘yo, what’s the meaning of this?’ Automatically it’s dragging people towards our culture, which is the best way to sell your market, I guess. I just wanted to put myself and my community out there without second-guessing it, and that makes the music authentic.”
ODUMODUBLVCK, after hitting the mainstream, achieved significant success. He bagged two awards at the 2023 Headies and received endorsements from Davido, Wizkid, Olamide, and Burna Boy.. The rapper believes his talent is a gift from God and this divine inspiration is what motivates him to keep blazing the trail.
“Music, I tell people it’s not about who has the best sound. I’m a big believer, I understand that music is from God, and God just feels like ‘ok you, let me bless you with this, let me see how much you can go into the world and multiply this talent’, you get what I’m saying.
In my case I believe everything is divine. Having faced no obstacles before, I am now unstoppable… I draw strength from past trauma, turning it into a shield against doubt or uncertainty. I know this path will succeed, and nothing can stand in its way. Having confronted the worst that could have hindered progress, nothing else can now obstruct it “That’s the spirit.”
ODUMODUBLVCK dropped ‘Eziokwu’ on October 6, 2023, with guest spots from Wale, Fireboy, Blaqbonez, Bloody Civilian, Psycho YP, and more.The mixtape serves as a documentation of his recent success and a statement of his intention.