On a sunny Sunday in Ijebu-Ode, an ancient town nestled in south-west Nigeria, tradition came alive in its most vibrant form.
The streets brimmed with energy, colour, music, and history as thousands gathered for the annual Ojude Oba festival, a centuries-old celebration that continues to bridge the past with the present.
Meaning “the king’s forecourt” in Yoruba, Ojude Oba began more than 200 years ago as a small gathering of Muslim faithful, coming together to thank the Awujale, the traditional ruler of the Ijebu people, for granting them religious freedom. What started as a modest homage has since evolved into one of the most flamboyant displays of cultural heritage in Nigeria, drawing locals and visitors from across the globe.
Held annually on the third day after Eid-el-Kabir, the festival has become a powerful symbol of unity and identity for the Ijebu people, cutting across religion and status. On this day, the town transforms into a runway of ancestral pride, where music, fashion, and history blend seamlessly.
The fashion alone was a statement, and a spectacular one. Women graced the arena in iro and buba, traditional outfits made from rich lace and aso-oke, a handwoven Yoruba fabric. Their gele, styled high and bold, added elegance, while sunglasses and handheld fans did more than fight off the sun; they tied the look together with flair.
Men arrived in coordinated groups, dressed in agbada, carefully planned months ahead. Each group, known as “regbe-regbe”, agreed on colours, fabric, and accessories, creating an unmissable sea of style marked by embroidered gowns, matching caps, beaded necklaces, and polished shoes. The age-grade system, regbe-regbe, goes beyond fashion. It’s a social structure that promotes unity, belonging, and shared responsibility among the Ijebu people.
As drummers rolled out ancestral rhythms, dancers swayed, and musicians filled the air with sounds of celebration, the parade of warriors, the Balogun and Eleshin families, made their grand entrance on horseback. Wearing battle-era attire, they paid tribute to their lineage of protecting the kingdom. The sound of locally made guns cracked through the air, each shot announcing their arrival and echoing stories of courage and sacrifice.
The horses, decorated in shimmering ornaments of gold and silver, trotted proudly, their riders showcasing agility and strength to the cheering crowd. Every detail, every step, was a declaration of cultural pride and historical remembrance.
But beyond the grandeur, Ojude Oba is also an economic lifeline. The preparation fuels local businesses, from tailors and shoemakers to jewellers and weavers. For many, it’s not just a festival. It’s livelihood, opportunity, and hope wrapped in beauty and tradition.
In Ijebu-Ode, Ojude Oba is more than a celebration. It’s a living testament to the resilience and richness of Yoruba culture, a day when history wears lace, beads, and pride, and dances boldly into the future.

