Onitsha is setting its sights on the world stage as the community intensifies efforts to transform the Ofala Festival into a global cultural event. Once celebrated mainly as a local tradition, the festival has steadily grown in prestige since 2019, positioning itself as one of Nigeria’s foremost cultural gatherings.
With an application now submitted for world heritage recognition, Onitsha aims to expand the festival’s reach, visibility, and international audience.
This ambition was shared by Nn’emeka Maduegbuna, Chairman of the Strategic Marketing and Communications Subcommittee of the 2025 Ofala Festival, during a media briefing of the Ofala Steering Committee at Ime Obi Onocha Ezechima Square. He highlighted that the Nigerian Tourism Development Commission has already endorsed Ofala as a major national festival. Themed “Njiko na Ntachi,” meaning unity and perseverance, the 2025 edition is built on the values of resilience, cultural pride, and community spirit.
“The 2025 Ofala promises to be an exciting experience with many cultural activities. We aim to foster unity, promote resilience, and uphold the enduring values that define our community,” Maduegbuna said.
The festival’s calendar includes several highlights designed to enrich its cultural appeal. These range from the Ofala Lecture Series, honouring Obi Nnaemeka Achebe for his impact on public relations, to the Oreze Art Exhibition that will showcase paintings, sculptures, and ceramics from Nigerian and African artists. Also featured are the Ofala Youth Carnival, a colourful celebration of Onitsha’s heritage, and a Medical, Health, and Wellbeing Outreach for the community.
The media briefing brought together key sponsors and partners, including Globacom Nigeria, Zenith Bank Plc, International Breweries Plc, NigerBev Limited, Guinness Nigeria Plc, and major media organisations. Representatives underscored their continued commitment to sustaining the festival’s growth.
Globacom’s lead representative, Mr Shola Mogaji, described the event as an affirmation of culture and unity. He noted that since 2011, the company has supported the Ofala Festival, linking culture with commerce, creativity, and tourism. “Culture and tradition build communities, create jobs, and strengthen relationships. Globacom will continue to support the Ofala Festival, where culture meets the people. For the 2025 edition, we intend to give out a brand-new vehicle,” Mogaji said.
Zenith Bank Plc’s Zonal Head, Mr Obinna Eleanya, echoed this sentiment, reaffirming the bank’s long-term partnership with the Onitsha community. He emphasised the importance of sustaining the unique spirit of Ofala as a festival that unites people while preserving heritage.
With growing support from institutions, sponsors, and the government, stakeholders are confident that Ofala is on track to secure global recognition as a cultural heritage event and further establish Onitsha as a hub of tradition and pride.
