Ogun State Governor, Prince Dapo Abiodun, has emphasized the importance of cultural festivals like Ojude Oba in promoting the local economy, strengthening cultural identity, and enhancing global visibility for Nigeria.
Speaking at this year’s edition of the Ojude Oba Festival held in Ijebu-Ode, the governor described the event as a significant platform for cultural preservation, economic empowerment, and international tourism. He reiterated his administration’s commitment to supporting such events as part of its “Building Our Future Together” development agenda.
“Festivals like Ojude Oba are critical in this vision to promote the local economy, attract global visibility, and fortify our cultural capital,” Governor Abiodun said. “This celebration aligns seamlessly with our administration’s development philosophy.”
He added that the Ojude Oba Festival has grown beyond a local celebration into a cultural brand that unites people, inspires the youth, and holds potential for wider socio-economic impact. “It is a vibrant fulcrum of a beautiful culture—our pride, our value, and our continuity,” the governor noted.
This year’s theme, “Ojude Oba: Celebrating Our Roots, Preserving Our Future,” was highlighted as a fitting reflection of the festival’s evolving role in connecting generations and shaping cultural direction amid changing societal dynamics.
Abiodun also pointed out the unifying nature of the festival, calling it a symbol of harmony where faith, tradition, and modernity coexist under a shared cultural identity. “Ojude Oba has become more than a festival; it is a living heritage that commands attention locally and internationally. It has outgrown this place, and we must do something about it,” he stated.
In a goodwill message, Ondo State Governor Lucky Ayedatiwa—represented by his deputy, Mr. Olayide Adelani—praised the festival’s role in cultural tourism and economic development. He called for broader projection of the event beyond the state, citing its potential to promote unity, create jobs, and attract foreign investment.
Also present was the Minister of Tourism, Culture, and Creative Arts, Hanatu Musa, who acknowledged the depth of Nigeria’s cultural diversity. She disclosed that the federal government is working with states to harness their unique cultural offerings for national development, tourism, and global relevance.
The Ojude Oba Festival continues to serve as a major attraction for both local and international guests, blending tradition with opportunity and showcasing the rich cultural fabric of the Ijebu people.
10
