South Africa and Nigeria are in the running to host the next two editions of the All Africa Music Awards (AFRIMA) after receiving invitations from the African Union (AU).
Both countries were invited via a letter signed by Ambassador Minata Samate Cessouma, the AU’s Commissioner for Health, Humanitarian Affairs, and Social Development.
This announcement has stirred excitement within Africa’s music community. The AU explained that this opportunity aligns with its mission to transform Africa through culture and social integration, in line with AU Agenda 2063, the Charter for African Cultural Renaissance, and the AU Plan for Action on Cultural and Creative Industry.
AFRIMA, Africa’s largest and longest-running music awards platform, has been promoting African music globally since 2014. With its events broadcast live to over 84 countries, the awards have become a global celebration of Africa’s musical and cultural heritage.
Lekunutu Seboko, AFRIMA’s Country Director for South Africa, confirmed the country’s excitement about the opportunity, highlighting South Africa’s rich musical heritage and world-class infrastructure as key strengths. Meanwhile, Matlou Tsotetsi, AFRIMA’s Director of Sponsorship, noted the potential economic boost for whichever country hosts the event, particularly through tourism and increased international exposure.
The AU’s Acting Director for Social Development, Angela Martins, reiterated the cultural and economic significance of hosting AFRIMA, urging both South Africa and Nigeria to seize this opportunity to strengthen their positions in Africa’s music industry. As the bidding deadline approaches, Morocco has also shown interest in hosting some AFRIMA events alongside the Africa Cup of Nations in late 2025.
The selected host country will work closely with the AU to ensure a successful event that showcases Africa’s talent and fosters economic growth through its creative industries.