In a renewed effort to deepen diplomatic relations, the Federal Government of Nigeria, in partnership with Filmhouse Group, has launched a new cultural and economic exchange with Brazil.
This move was marked by the recent visit of a high-level Brazilian delegation to Nigeria, highlighting a shared commitment to strengthening bilateral cooperation in the creative industries.
The delegation, which included senior policymakers and leaders from Brazil’s cultural and entertainment sectors, was hosted at Filmhouse Cinemas-IMAX in Lekki, Lagos. During the visit, they engaged with Nigerian creatives and stakeholders to discuss opportunities for collaboration in film, music, and other areas of the arts.
With an understanding of the longstanding cultural links between Brazil and the South West of Nigeria—particularly the Yoruba heritage—the mission spotlighted shared histories and cultural values that continue to bind both nations.
“This visit is more than symbolic, it’s a catalyst,” said Kene Okwuosa, Group CEO of Filmhouse Group. “Nigeria and Brazil are cultural siblings with shared roots and creative energies. At The Filmhouse Group, we believe storytelling is a bridge—one that can unite nations, spark economic growth, and shift global perceptions.”
Okwuosa emphasised the group’s commitment to fostering sustainable partnerships that will lead to cross-Atlantic co-productions, investment opportunities, and global distribution of African narratives.
George Maha, Institutional and Government Relations Specialist at ApexBrasil, also shared a personal connection: “I am Nigerian. I was born here in Lagos. But beyond the diaspora community, there is Brazil, and there are Afro-Brazilians. That connection matters. It’s time we embraced it more deliberately.”
Adding her voice, Rachel Maia, CEO of RM Cia 360, expressed strong interest in future collaborations: “I’ve worked with American, Danish, and French brands. Now I want to work with Nigerians. We are connected by history and culture, and we don’t need to ask each other for favours. Nigeria has quality, and so do we. Let’s build something meaningful together.”
The visit marks a significant step in forging creative and economic ties between the two countries, built not just on potential, but on a shared past and a common cultural language.
