The Lagos State Government, in collaboration with the United States Consulate in Lagos, has reaffirmed the importance of promoting tourism and preserving African culture.
The commitment was emphasized at the annual Festival of Arts and Culture, Culturati 2024, held at Freedom Park, Lagos Island, over the weekend.
Themed “Celebrate Diversity and Unity,” the event, organized by the Lagos State Ministry of Tourism, Arts, and Culture in partnership with Culturati Africa and private organizations, aimed to promote tourism, preserve African heritage, and spotlight creative talents on a global stage.
Special Adviser to the Governor on Tourism, Arts, and Culture, Idris Aregbe, described the festival as a strategic tool for Lagos’ economic growth, encouraging young Nigerians to embrace their cultural roots while resisting the westernization of traditional practices.
Public Affairs Officer of the US Consulate in Lagos, Julie McKay, lauded the festival as a bridge for cultural exchange and learning. McKay pledged continued collaboration with Nigeria, revealing that the US Mission has invested over $1.2 million in cultural preservation initiatives.
Adetola Bakinsola, CEO of Culturati, highlighted the introduction of a community library at this year’s event, which focused on fostering literacy and cultural education. She stressed the importance of preserving traditional arts, crafts, music, storytelling, and fashion for future generations.
Oba Olusegun Aderemi, the Atayero of the Aramoko Kingdom, emphasized the need to diversify Nigeria’s economy beyond crude oil, leveraging the nation’s creative talents. He urged the youth to protect and promote Nigeria’s cultural heritage against growing foreign influences.
The event celebrated individuals who have significantly contributed to the creative industry, including Miss Nigeria 1979, Queen Helen Prest-Ajayi, with honorary plaques.
Culturati 2024 featured over 100 small and medium-sized businesses in an exhibition, vibrant performances by artists such as Reekado Banks and Just Adetoun, and cultural displays from various groups, including representatives of the Chinese Consulate. Participants also enjoyed a variety of ethnic cuisines, adding to the immersive cultural experience.
The festival drew praise for its role in spotlighting Nigerian creativity and fostering youth empowerment, with calls for sustained investment in the cultural sector to address economic challenges.
