The Goge Africa Experience, held on October 26 and 27 at Onikan Stadium, was a vibrant celebration of African heritage, fashion, and contemporary culture.
Organized in partnership with Goge Africa, Goldberg brought its ‘OYATO’ campaign to life, showcasing its ‘Made Different’ mantra with a captivating blend of tradition and modern flair that left attendees energized and inspired.
The Goldberg Experience Corner stood as the heartbeat of the OYATO campaign, delivering a colorful array of Afro-inspired fashion and reimagined traditional pieces that paid homage to African heritage with a fresh, energetic twist. “This was African culture celebrated in its evolution—traditional yet innovative, familiar yet bold,” organizers remarked, capturing the festival’s essence.
Goldberg extended its unique touch beyond entertainment to the refreshment area, where attendees were treated to premium Goldberg lager beer, crafted without sugar, and a unique selection of Goldberg-infused cocktails. These creative cocktails provided an innovative taste experience, blending traditional elements with a modern twist, making each sip a reminder of the campaign’s spirit. “Goldberg offered a fresh, cultural twist that was both innovative and rooted in heritage,” an attendee noted.
The Goge Africa Experience left its mark as a powerful testament to the OYATO strategy—celebrating tradition while embracing the future. “Goldberg didn’t just bring people together; it inspired them to celebrate their heritage in a way that feels both different and deeply authentic,” organizers said.
Through Goldberg’s lens, attendees experienced that being ‘Made Different’ isn’t just a slogan; it’s a refreshing spirit that brings culture and community together in a unique, bold, and invigorating way.
