From September 26 to October 1, 2025, Lagos will once again host the Jameson Distillery on Tour as Jameson Irish Whiskey transforms Orange Island in Lekki Phase 1 into a vibrant hub of music, fashion, and creativity.
The five-day experience kicks off on September 26 with WAF and Street Souk After Dark, a fusion of skating, music, and fashion. On September 27, MIA and Vogue Boys will deliver a mix of nostalgic games, waterpark fun, and fashion showcases alongside memorable performances. The energy continues on September 28 with Afrovibes, an intimate live music showcase inspired by Lagos street sounds and busking culture.
On September 29, Jameson Distillery Doors Shut will offer a reflective pause before the celebration picks up again on September 30 with Afro Jam, an all-female music lineup in partnership with Deeds Magazine. The tour will close on October 1 with the Mainland Block Party, a massive Independence Day concert.
Evane Chenuet, marketing director at Pernod Ricard, described the tour as more than just an event, calling it a community where creativity, music, culture, and fashion come alive. He noted that what makes the Jameson Distillery on Tour special is not only the performances and showcases but also the distillery experience itself.
Attendees will be invited to step into Jameson’s world through guided tastings, mixology workshops, and storytelling sessions that connect 245 years of Irish whiskey-making with the vibrance of Lagos today. For the first time, limited-edition Jameson merchandise will also be available, giving guests keepsakes to remember the experience.
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