When Nigerian music producer and creative director Itunu Joe began experimenting with new sounds alongside his team at Epoch House, he never imagined their latest creation would resonate so deeply beyond Africa’s borders. Yet, their song “I Love China” has become a global sensation, drawing applause from both African and Asian audiences and earning them a spot on China Central Television’s “Harvest Gala,” one of the country’s biggest national broadcasts.
Blending Afro-pop rhythms with the rich tones of traditional Chinese instruments such as the guzheng, “I Love China” offers a refreshing fusion that celebrates friendship and unity. Its irresistible hook and lively beat have transformed it into an anthem of cultural connection.
Within days of its release, the song amassed millions of views on Douyin and Weibo, two of China’s largest social platforms. The turning point came when a short teaser went viral on Weibo, sparking massive interest and eventually leading to the high-profile CCTV performance in Shanghai. The televised show featured soulful vocals, dynamic choreography, and Joe’s signature crisp production—earning widespread praise for its originality and emotional warmth.
Fans online have adopted the refrain “how much I love China” as a shared phrase of appreciation and unity, further fueling the song’s momentum.
Riding on the success of “I Love China,” Itunu Joe and his team at Epoch House have begun collaborating with brands and artists across China, crafting music that connects worlds. Their journey from Lagos to Beijing shows the limitless reach of African creativity, using rhythm and storytelling to build bridges and bring cultures closer, one song at a time.
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