Globacom’s television commercials are, without doubt, some of the very best with original concepts and strong messages of hope, resilience and gratitude. The brand of first choice is undoubtedly one of the companies with a reputation for crafting memorable television commercials which have kept Nigerians talking and believing in the ideals of possibilities and inclusiveness which Globacom is noted for.
A new Christmas television commercial by the telecommunications company currently ruling the airwaves features a powerful musical trio who happen to be heavyweights in their respective capacities – Juju music legend, King Sunny Ade (KSA), sensational singers and Glo ambassadors Teni and Simi. The performance itself is a perfect mix of the old and the new where the old still exhibits the characteristics of the fresh and contemporary. This particularly exciting commercial is a smart way of killing two birds with a single stone. It promotes brand awareness in one breath and in another shows appreciation to the teeming subscribers who have stood with the brand for 18 years, merging both ideas into a symphony of lyrics, dance and cool percussions.
Couched in KSA’s very popular original Easy Motion tune, the television advert opens with the 75-year-old’s trademark coarse but unique voice doing the Easy Motion call to a kelele response by a couple of back-up voices with Simi in the obvious lead. “Glo dey say nagode, daalu o, a dupe! Better dey o, to rule your world….Better don come, better business, for Africa, for Nigeria and the world”, the master guitarist hollers in tandem with buxom Teni Makanaki and Simi Kosoko doing the business they are known for.
Of course, the commercial is already drawing encomiums from viewers across the country because of its star power, entertainment value, beautiful rendition as well as a concise delivery of information on the services that the company offers.
Andy Koledafe, a television analyst, opined that the TVC is sure to leave a lasting impression in the minds of existing and prospective customers. This, he said, paints Glo as an appreciative brand which regards its customers as true kings.
“When you recognize the importance of a person, you show it in the way you praise him or her. Glo is the best company in Nigeria when it comes to giving back to customers. No company does it like Glo. Look at the series of customer-appreciation promotions it has organized since it was launched in 2003. Consider the recently launched Joy Unlimited Extravaganza Promo which is currently ruling the airwaves with hundreds of winners carting home expensive household appliances. Look at its Glo Berekete Plus Plus which is a tariff buster. Glo always serenades its subscribers and communicates this in a very unique and enthralling manner.”
In the same vein, Jamiu Alarape, a brand specialist in Lagos, said, “Glo’s commercials are always about the people, no wonder one of its earliest philosophies was People. Power. Possibilities. The underlying theme of this particular commercial is motivation where praise is a formidable element employed by experienced advertisers to encourage subscribers to stay with the brand and spread the news about the goodies they enjoy in order to motivate other prospective consumers to come on board”.
The commercial closes with a sign-off signaling heartfelt appreciation: “From all of us at Glo: We wish you Joy Unlimited”.
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