Digital influencers have transformed into fashion icons, setting trends and launching million-dollar lines. Emma Chamberlain, Bretman Rock, and the D’Amelios now occupy front-row seats at couture shows and serve on the boards of iconic fashion labels.
These influencers, with their millions of devoted followers, have turned their online presence into substantial personal fortunes. Influencers have a tremendous impact on the fashion industry, driving sales and inspiring new audiences. Companies are investing heavily in influencer marketing, with spending projected to reach $21 billion in 2023.
To showcase the immense influence of these digital tastemakers, Forbes has partnered with creator marketing agency Influential to compile the “Forbes Top Creators: Fashion 50” list. Furthermore, this list recognizes content creators who have left an indelible mark on the fashion landscape, leveraging their combined following of 1.1 billion across platforms like TikTok, Instagram, YouTube, and more to reshape global shopping and fashion choices.
- Emma Chamberlain
- Total Followers: 28M
- Avg. Engagement: 6.25%
- Entrepreneurship Score: 4
Emma Chamberlain, an early YouTube sensation, has transformed into a fashion powerhouse. Emma Chamberlain is a fashion icon who has collaborated with luxury brands like Louis Vuitton and Cartier. She is also the host of the podcast “Anything Goes” and the founder of the beverage company Chamberlain Coffee.
- Nikkie de Jager (NikkieTutorials)
- Total Followers: 41M
- Avg. Engagement: 2.80%
- Entrepreneurship Score: 4
Dutch creator Nikkie de Jager-Drossaers launched her makeup YouTube channel in 2008 and has since amassed a following larger than the entire population of the Netherlands. Her channel boasts star-studded guests like Idris Elba, Lady Gaga, and Selena Gomez. Nikkie secured sponsorships with prestigious brands such as Anastasia Beverly Hills, Tommy Hilfiger, and Hugo Boss. She has also introduced new products through her beauty brand, Nimya. Nikkie has played a significant role in advancing transgender representation on screen, serving as a judge for Belgium’s national selection for Eurovision and starring in her own reality competition show, “Nikkie’s Make-Up Mansion.”
- Chiara Ferragni
- Total Followers: 36M
- Avg. Engagement: 2.50%
- Entrepreneurship Score: 4
Chiara Ferragni, an Italian creator, has evolved from being a fashion blogger to a board member in the fashion industry. Chiara Ferragni has become a fashion icon since launching her blog in 2009. She now sits on the board of Tod’s Group and runs her own brand, Chiara Ferragni, which is valued at 75 million Euros.
- Charli D’Amelio
- Total Followers: 213M
- Avg. Engagement: 0.70%
- Entrepreneurship Score: 4
Charli D’Amelio, the most followed woman on TikTok, has leveraged her enormous popularity to become a formidable presence in the fashion industry. Her endorsement deals include fashion giants like Prada and Skims, co-founded by Kim Kardashian. D’Amelio, at the age of 19, has also launched personal brands, such as her fragrance, Born Dreamer, and the clothing line, Social Tourist, created in collaboration with her sister Dixie, catering to Gen Z fashion enthusiasts.
- Madison Beer
- Total Followers: 62M
- Avg. Engagement: 3.20%
- Entrepreneurship Score: 3
Madison Beer has transitioned from TikTok to mainstream success, excelling in music, fashion, and literature. In 2023, she released her second album, “Silence Between Songs,” garnering approximately 15 million monthly listeners on Spotify. Furthermore, she authored a book titled “The Half of It,” where she candidly discussed her mental health challenges, the implications of living her life online, and her achievements in the music industry. On the fashion front, Madison has inked deals with prominent brands like Forever 21, Adidas, and Nars cosmetics.
In conclusion, the influence of digital creators in the fashion industry is undeniable, with these tastemakers wielding significant power in shaping consumer trends and brand preferences. As they continue to evolve and expand their ventures, their impact on the fashion world will undoubtedly remain profound. The Forbes Top Creators: Fashion 50 list serves as a testament to their exceptional contributions to the ever-evolving landscape of fashion and style.
